L.B.
SS22
ABOUT
“An American Tradition”
| SS22 | “An American Tradition” |
THE LEGEND
BD Baggies, the classic American button-down shirt brand, is now a collection that has been completely modernized in terms of concept, style and product.
According to legend, the origin of B.D. Baggies dates back to 1919. In this year a young man named Bradford Dexter Bagg, discovered a trunk full of his father’s old clothes, including a lot of beautiful shirts, that he decided to wear immediately.
All Bradford’s friends at school admired his new wardrobe and soon those shirts with that air of being lived in, were called B.D. Baggies in honour of the first person to wear them.
Still from WP catalogue
- p.e. 2008
Kendall Blair with B.D. Baggies Oxford
from WP catalogue
- Indossare l’America
- 1989
THE CONCEPT
Under the creative direction and design of David Mullen, one of the emerging names in the American panorama, the BD Baggies project came back to the American origins of the brand. The BD collection was designed in the USA, and produced from 100 pre-laundered clothes which had a lived-in look and an unmistakable appeal. A shirt wearable naturally as a tee. The collection contained original styles, innovative fabrics and treatments and a new fit.
William R. Ford
|
from WP catalogue
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